Normally, when people go to any supermarket around the corner, they don’t usually pay attention to what kind of food are they buying or where does it come from. This has been said by many, as the main cause for humans to prefer products that are no environmental-friendly and to choose others that cause great damage to Earth.
Luckily for some people, this could change very soon in the coming years, according to Richard Branson, who is the founder of Virgin and an investor of a new start-ups company, apparently there is a whole new project that will help with this issue.
Branson talked about this new project in a blog, where he explained that he is trying to create a ‘’new type of food’’, the new project itself it’s called ‘’Memphis Meat’’. Branson says that it is very likely that in the future, we may no longer need to kill animals to consume our food, he also wrote in his blog: ‘’…all meat will either be clean or plant-based, taste the same and also be much healthier for everyone. One day we will look back and think how archaic our grandparents were in killing animals for food.’’
As some of you may know, Branson is not the first one who has invested in these kind of project, famous people like Bill Gates and Kimbal Musk have also promoted sustainable food systems in the society.
Each one of them, have come to the conclusion that changing human food habits is really important, since eating animals is no longer sustainable for our planet and if we don’t change our habits soon, humanity will become unhealthier.
Branson became a vegetarian in 2014, so this new concept of a healthier life is not new for him, he thought that investing in start-ups that advocate for his beliefs, will encourage people to do the same thing and will benefit society, he has also campaigned for raising awareness about climate change, protection of wildlife and the effects of deforestation around the world.
It is clear that new ways of consuming food need to be developed, since the population is growing really quickly and could surpass more than 10 billion people in 2060.
Nonetheless, eating only vegetables and legumes is not the best solution as some experts have pointed out, especially since most of the lands that are used for agriculture cause great damage to forest, jungles and other ecosystems in our planet.
It is also worth of mentioning, that a lot of the food that is cultivated in these lands is used for feeding livestock, whose farts produce methane, a very dangerous chemical compound that makes the atmosphere more vulnerable to climate change. Actually, more than 50% of the methane concentrations in the atmosphere are caused by animal agriculture, so promoting these new alternatives for food could help to create a new balance between the both sides of the industry.
The time to adopt sustainable eating habits is now. Scientists who recognize this have already begun “growing” meat alternatives in labs.
A greener, cleaner future is right around the corner.